CJ Koch
Founder & Owner, DirectSubs
Facebook | Instagram: @DirectSubs


Meet CJ Koch, the Philly Startup Leader committed to helping homebuilders and flippers connect with contractors who are right for the job.

CJ was born and raised in Philadelphia and decided to begin his career in real estate investing here, as well.

“It seemed like a no­-brainer because of all the real estate development going on in every section of the City.”

For the last 15 years, he has built, renovated and invested in property throughout Philly. It’s safe to say that Real estate is his passion. Ever since his first experience flipping a house in his early twenties, CJ knew that the industry needed a tool to improve the often-frustrating experience of securing contractors for home improvement projects.

“People who build or flip houses agree that one of the toughest, if not the toughest, things to account for when taking on a project is finding the right contractors when you need them, I decided to do something about it!”

In 2018, CJ launched his Manayunk-based company – DirectSubs, which connects people who build or flip houses with the subcontractors they need in real time and based off common sense parameters like area of expertise, location and availability.

“I hope to provide all Subcontractors with an equal opportunity with regards to connecting with new Builders and House Flippers.”

We Had to Ask…

What is the single ­most valuable habit or tool you’ve used to set yourself up for success?
“Being attentive to detail.”

What is something you struggle with?
“Staying positive throughout the process, I mean some days are like wtf and others are like ­’Alright, we’re getting there….’”

How do you manage your work/life balance?
“By setting time aside for exercising and spending time with the people that matter to me. I’m trying to get better, though, because it’s easy to get sucked right back in.”

Name your Top 3 personal interests or hobbies… outside of work.
“In no particular order; exercising, eating and watching certain shows on Netflix or Showtime…”

Where do you see your company in 5 years?
“Here, in Philly, and doing the same thing we’re attempting to do now except our app will be much cleaner and with additional value being provided to our users. I have ideas for future iterations that I can’t wait to roll out.”

Paying it forward is important. What skill, service, or expertise would you like to share with the PSL Community?
“If anyone is thinking about getting into real estate, building, flipping houses etc…. reach out!”

To get connected with CJ Koch – Founder & Owner, DirectSubs – visit:

Facebook | @DirectSubs
Instagram | @DirectSubs